Author Archives: admin

A company function such as a product launch, AGM, class or conference could certainly stand or fall on the audio visual systems you have in situ. The result top standard audio visual production will have upon the way your business or company happens to be defined by potential prospects often is considerable and is one thing any organization will need to take seriously. Audio visual support is not just dispensing a pair of audio speakers and a microphone to give [...]

When starting up any kind of business you have to come up with different ways of trying to get your brand recognised in the public domain. You can advertise your company in the local press or on TV and radio, but this may cost you a substantial amount of money and provide you with little back in return. Sometimes getting people to stand up and take notice can be done more effectively at a fraction of the price of other [...]

Nine out of ten business presentations end with either an unimpressive “Thank you” or a feeble “Are there any questions?” Both are ineffective when it comes to persuading your audience to buy your products and services. After many years of making business presentations, I discovered the most effective close consists of three parts: a question and answer session, an invitation (call to action), and the closing statement, respectively. Here’s how they work: 1. Question and answer session. Most business presentations [...]

PowerPoint has been widely used in business. Every time when you want to show your new product to your client, when you need to hand in the quarter sales report to your boss, you will use PowerPoint. This happens often, when you finished the PowerPoint, and you need to email it to your client. Problems happen a lot in this process. For example, the music or video clips you inserted in cannot play correctly, or the PowerPoint cannot be open [...]

Have you ever put together a first draft of a speech or presentation that just doesn’t get the message across that you’d been hoping for? If so, then it is worth back peddling slightly. Apologies if this sounds like common sense, but experience suggests that speeches often get written as part of the following process: The speaker is asked to speak at an event because they are an expert Experts tend to know a huge amount about their subject They [...]

Conference call services are generally used by businesses as a means of staying in contact with employees located in separate locations. Most companies use this method as a way to cut expenses on company travel and believe that not having to leave the office will make employees more effective. Some calls can even be broadcast and live-streamed online, which calls for more social interaction. Conveniently, Skype lets members make voice calls via the Internet and does not charge for calls [...]

You can embed a YouTube video into a PowerPoint presentation. For example, your company may have videos on YouTube that you would like to show. If you’re sure that you’ll have a live Internet connection when you present, you can use this method. 1. Display the YouTube movie at YouTube.com. 2. From the URL text box, copy the URL to the clipboard. Then follow these steps: 1. Choose View>Toolbars>Control Toolbox. (In PowerPoint 2007, go to Developer tab> Controls group. If [...]

In the wake of every major event, one typically finds hundreds of photographs to manage. Most often, they find their way into a traditional photo album. And a good number of photos may also get lost in the process. Let’s take the example of a wedding ceremony. It’s an event that sees thousands of photographs being taken. It’s not easy to get all of them printed (given the cost and time involved), then put up on a photo album, organized [...]

When given the opportunity to speak, most people are so concerned with their material and delivery, that little, if any, consideration is given to their audience. After finishing your speech or presentation, take notes on your audience and how receptive they were as well as your specific topic. Keeping this information updated in a program on your computer will do much to add to your success in public speaking. Should your delivery skills be dynamic and your material insightful, there [...]

There is nothing worse than knowing you will probably put your audience to sleep with all the facts and figures you have to give. Yet is there anything else you can do when your material is complicated? Yes, there is. Here are a few quick tips to help you jazz up and shorten what you have to say so the audience stays engaged. 1. Start with the audience not you. Too many presenters look at the information they have to [...]